Season 2013-2014Баскетбольный клубУкраина, КиевBasketball clubUkraine, KievBudivelnykMarketing BC BudivelnykThe basketball club "Budivelnik" is by far one of the most attractive and advanced sports brand in Ukraine. The successful progressive marketing strategy of the basketball club is the main requirement, which must be accepted the club, as it was done in the 2013-2014 season.sports marketing, marketing bc budivelnykXL
In the summer, before the start of the 2013-2014 basketball season, AREDI agency and the basketball club "Budivelnyk" signed an agreement about providing a marketing support to the club through the next season.
The agency has committed itself to keep improvement and support of the club's image, to organize the promotion campaign for audience attraction, attendance increase and the search of sponsors and affiliates. During the season the attendance of games at home Sports Arena was multiplied, some games it reached 100%. The "Budivelnyk" brand became worthwhile and valued for sponsors, new partners showed up.
The presentation of new members of the basketball club "Budivelnyk" for the season 2013-2014 was organized in the press-center of the NSH "Olympiysky". This event aroused the great interest in mass media. While the event the new players of the club and the uniform were introduced, the season goals were announced. On official presentation completion, while the reception, the mass-media representatives were able to communicate with the players and the club's managers.
AROUND THE WORLD WITH #BC_BUDIVELNYK
In anticipation of the new season, we charged the promo action "Around the World with #BC_Budivelnyk".
The club fans, who were traveling the world during his vacations, sanding us their photos from all over the world with #BC_Budivelnyk hashtag. The winner received a memorable prize from basketball club "Budivelnyk".
The joint action with BC "Žalgiris"
BC "Budivelnyk" was forbidden to hold home matches in Kiev by the Euroleague committee in connection with the circumstances in Ukraine in early 2014. The clubs management decided to organize the matches at the home arena of the basketball club "Žalgiris". We were faced with a problem of providing a maximal support under these conditions and basketball club "Žalgiris" kindly helped us. This campaign, which was posted in the Facebook, has caused the great attention among the Lithuanian fans and Budivelnyk players were encourage from the stands.