Corporative identity for championship 2013-2014

УкраинаАссоциация Баскетбольных Клубов УкраиныSuperleagueBranding SuperleagueDuring two basketball seasons AREDI agency worked as a partner of the ABCU "Superleague". Through all this time we have created three corporate identities for Super League champions, a brand identity of the Play-off stage, several pre-seasons presentations, Superleague All-Star Game – 2012 style, two Superleague Final Four Cups.branding superleague, sports brandingS

In anticipation of Superleague 2013/14 season the original corporate identity style of the new championship was produced by the agency of sport marketing "AREDI".

As before, the style allowed every league-member to make the minor changes in the design of products. But that time, the traditional colors of the participants were in focus for unified design. Such solution made possible to emphasize their individuality and keep the league implication at the same time.

We have developed the design of the match booklets, the templates of outdoor advertisement, and also the layouts of tickets and accreditation cards for the mass media reporters, the administration, the organizers and the staff of sports clubs. Besides, we made up the brand book for Superleague of the2013/14 season.

The new style of Superleague drew the attention to the features of each club, furthermore, it successfully represents the brand name of the league itself.


		
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Outdoor advertising

The development of outdoor advertising layouts of the 2013/2014 Ukrainian Basketball Superleague championship:
  • Billboard
  • Show bill
  • City-light

Print production

The development of print production layouts of the 2013/2014 Ukrainian Basketball Superleague championship:
  • Season tickets
  • Accreditation cards
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Pre-match booklet

Development of the concept pre-match booklet to the home matches of the Superleague teams.