Corporative identity for championship 2013-2014УкраинаАссоциация Баскетбольных Клубов УкраиныSuperleagueBranding SuperleagueDuring two basketball seasons AREDI agency worked as a partner of the ABCU "Superleague". Through all this time we have created three corporate identities for Super League champions, a brand identity of the Play-off stage, several pre-seasons presentations, Superleague All-Star Game – 2012 style, two Superleague Final Four Cups.branding superleague, sports brandingS
In anticipation of Superleague 2013/14 season the original corporate identity style of the new championship was produced by the agency of sport marketing "AREDI".
As before, the style allowed every league-member to make the minor changes in the design of products. But that time, the traditional colors of the participants were in focus for unified design. Such solution made possible to emphasize their individuality and keep the league implication at the same time.
We have developed the design of the match booklets, the templates of outdoor advertisement, and also the layouts of tickets and accreditation cards for the mass media reporters, the administration, the organizers and the staff of sports clubs. Besides, we made up the brand book for Superleague of the2013/14 season.
The new style of Superleague drew the attention to the features of each club, furthermore, it successfully represents the brand name of the league itself.
- Show bill
- Season tickets
- Accreditation cards