Season 2013-2014

Украина, КиевБаскетбольный клубBasketball clubUkraine, KievBudivelnykBranding BC BudivelnykBudivelnyk is the legendary basketball club. His name is extremely well known. Budivelnyk is the oldest and the greatest basketball club of the country, we can say it without exaggeration.bc budivelnyk, sports brandingM

The 2013-2014 season was going to be busy and stressful both for "Budivelnyk" and for AREDI marketing team.

Requirements of Euroleague significantly differed from the VTB League and the EuroCup, so we took the global challenges: starting from pre-season photo shooting of team and ending with meeting-sessions with the channel-broadcaster of matches and writing of marketing reports for the Euroleague. For "AREDI" agency It was the season of new tasks, flights with the team, marketing experience exchange with European clubs.

Once again, we have generated a club brand book for the season, which has become much thicker than the previous ones. Each tournament was designed under a separate marketing concept for performance in Euroleague, Eurocup, Superleague.

In the 2013-2014 season the home games of "Budivelnyk" reached the peak of audience attendance. The sectors of Sports Arena were totally over crowded during the game with Barcelona. For the first time in the history of "Budivelnyk", the club was forced to introduce the concept of "parquet seats" or "showground seats". The interest to the club grew in geometric progression, and that pleased and inspired us so much.


		
Брендбук баскетбольного клуба Будивельник 2013-2014 | Brand book for the Budivelnyk 2013-2014 Фирменный стиль баскетбольного клуба Будивельник 2013-2014 | Brand identity for the for the Budivelnyk 2013-2014 Фирменный стиль баскетбольного клуба Будивельник 2013-2014 | Brand identity for the for the Budivelnyk 2013-2014

Brand Book 2013-2014

Creating of brand Identity for the BC "Budivelnyk" for 2013-2014 season. Brand book for the BC "Budivelnyk".

Euroleague 2013-2014

Identity style design of the BK "Budivelnik" for representation in the Euroleague 2013-2014:
  • Billboard
  • Show bill
  • City-light
  • Press-Wall
  • Match booklet
Наружная реклама баскетбольного клуба Будивельник (Евролига) | Outdoor advertising basketball club Budivelnyk (Euroleague) Наружная реклама баскетбольного клуба Будивельник (Евролига) | Outdoor advertising basketball club Budivelnyk (Euroleague) Наружная реклама баскетбольного клуба Будивельник (Евролига) | Outdoor advertising basketball club Budivelnyk (Euroleague) Наружная реклама баскетбольного клуба Будивельник (Евролига) | Outdoor advertising basketball club Budivelnyk (Euroleague) Наружная реклама баскетбольного клуба Будивельник (Евролига) | Outdoor advertising basketball club Budivelnyk (Euroleague) Афиша баскетбольного клуба Будивельник (Евролига) | Poster basketball club Budivelnyk (Euroleague) Афиша баскетбольного клуба Будивельник (Евролига) | Poster basketball club Budivelnyk (Euroleague) Банер баскетбольного клуба Будивельник (Евролига) | Banner basketball club Budivelnyk (Euroleague) Программка к матчу баскетбольного клуба Будивельник (Евролига) | Match booklet basketball club Budivelnyk (Euroleague)
Наружная реклама баскетбольного клуба Будивельник (Еврокубок) | Outdoor advertising basketball club Budivelnyk (Eurocup) Наружная реклама баскетбольного клуба Будивельник (Еврокубок) | Outdoor advertising basketball club Budivelnyk (Eurocup) Афиша баскетбольного клуба Будивельник (Еврокубок) | Poster basketball club Budivelnyk (Eurocup) Афиша баскетбольного клуба Будивельник (Еврокубок) | Poster basketball club Budivelnyk (Eurocup) Афиша баскетбольного клуба Будивельник (Еврокубок) | Poster basketball club Budivelnyk (Eurocup) Банер баскетбольного клуба Будивельник (Еврокубок) | Banner basketball club Budivelnyk (Eurocup)

EUROCUP

Templates design for promotional campaign of BC "Budivelnyk" for representation in the Eurocup 2013-2014:
  • Billboard
  • Show bill
  • City-light
  • Press-Wall

SUPERLEAGUE 2013-2014

Creating of brand Identity for BK "Budivelnyk" for representation in the championship of Super League 2013-2014:
  • Show bill
  • Match Booklet
  • City-light
Афиша баскетбольного клуба Будивельник (Суперлига) | Poster basketball club Budivelnyk (Superleague) Программка баскетбольного клуба Будивельник (Суперлига) | Match booklet basketball club Budivelnyk (Superleague) Афиша баскетбольного клуба Будивельник (Суперлига) | Poster basketball club Budivelnyk (Superleague)
Футболка Будивельник | T-shirt Budivelnyk Футболка Будивельник | T-shirt Budivelnyk Футболка Будивельник | T-shirt Budivelnyk Абонемент Будивельник | Season ticket Budivelnyk Пресс-банер Будивельник (Евролига) | Press-Wall Budivelnyk (Euroleague) Аккредитация Будивельник | Accreditation cards Budivelnyk Вымпел Будивельник | The pennant Budivelnyk

SOUVENIRS AND PRINTING PRODUCTION

Layouts design of souvenirs and printed products:
  • T-shirt
  • Season ticket
  • Press-Wall
  • Accreditation cards
  • The pennant