Season 2012-2013Украина, КиевБаскетбольный клуб![]() |
The 2012-2013 season became one of the best in the history of basketball in Ukraine. Once again, the brand book was created for basketball club "Budivelnyk", It was focused on the presence of the sports club in Superleague and Eurocup.
That season we managed to organize a photo shooting for "Esquire" magazine with the participation of players. "Budivelnyk” participated in several charity events, some of them it organized as an initiator.
For the first time in Ukraine, we organized a photo shooting session for fans with players. The slogans, what were invented for the season, gave the expected results. For example, the slogan "It's time to return the" gold" to Kiev!" gave the outcome on May, when "Budivelnyk" regained the dignity of winner to Kiev. It was the first season, when BC "Budivelnyk" came to the awareness, the club should have the marketing strategy, and we were pleased to take over that task.