Season 2008-2009Украина, КиевБаскетбольный клубBasketball clubUkraine, KievBudivelnykBranding BC BudivelnykBudivelnyk is the legendary basketball club. His name is extremely well known. Budivelnyk is the oldest and the greatest basketball club of the country, we can say it without exaggeration.bc budivelnyk, sports brandingM
In 2008, the National Basketball Championship of Ukraine underwent a split for the first time in the history. In the 2008/09 season two parallel leagues existed in the country: the Ukrainian Basketball League and Superleague, which functioned under the auspices of the Ukrainian Basketball Federation.
That time, while the leagues were competing each other, the legendary club from Kiev - "Budivelnyk", was starting to revive after the years without awards.
It's not a secret, the corporate identity is an important part of the brand formation. Before the start of the new playing season sports marketing agency "AREDI" was firstly entrusted to activate the new corporate identity of the BC "Budivelnyk", which had to become the hallmark of the club and to distinguish the "builders" among the other members of the UBL.